Case Study
Digital Out Of Home Advertising

Bullet Train | Fast and Furious 9

Overview

MovieGlu has worked closely with advertising Agencies to support DooH Campaigns across the globe through a combination of the MovieGlu APIs and technology used to schedule and display real-time information on digital displays.

Most notably, we supported the global release of Bullet Train and Fast and Furious 9 (F9).

Objective

The primary objective of the projects was to drive impulse visits to cinemas, by directing passing foot and road traffic to specific cinemas located nearest to a series of digital displays in cities around the world. 

Global reach

The MovieGlu API demonstrated its global reach and real-time capability by providing data for 4,000 locations in 13 countries over a period of 27 days. MovieGlu’s data was overlaid on the movie poster.

The agency provided the geolocation of every digital display including bus shelters, billboards, and other screens, while the MovieGlu API delivered:

Statistics

Countries

14

North America, South America, Europe, and Asia

Days
41

Total number of days our data was displayed

Location

4,000+

Digital Billboards, Bus Shelters, Metro screens

MovieGlu works closely with trusted partners across the globe to provide coverage in all key markets. The map above shows those countries where we have supported Digital Out Of Home campaigns. To view our full coverage, click here.