The Irvine Company is an American real estate business, including ownership of multiple shopping malls featuring a variety of multiplex cinemas, stores and restaurants.
They sought to improve their online presence and customer service by integrating real-time cinema showtimes into their website.
Objective
The primary objective was to make the mall’s website a go-to resource for visitors to check movie showtimes, creating convenience and increasing foot traffic to both the cinema and the mall.
Decision: API or Widget?
Initially, their team considered using the MovieGlu API to display cinema showtimes. This approach would require developing a custom solution to fetch and display data from the API, which could involve significant development time and resources.
However, after evaluating the options, they opted for the MovieGlu widget. This decision was driven by the widget’s ease of implementation, as it could be easily integrated into the existing website without the need for extensive custom development. Their developers were able to customise the styling of the colour scheme, dates selectors and buttons to create the current simple and engaging solution.
